After more than 20 years,Remedy Entertainmenthas finally changed its logo. The Finnish video game development studio’s 2001 hitMax Paynehas since propelled it to new heightsand with it, more games.Alan Wake,Quantum Break, andControlare just a few of the other titles Remedy Entertainment has worked on since its lastMax Paynerelease,Max Payne 2: The Fall of Max Payne.
It is precisely because of these other games thatRemedy Entertainmenthas decided to change its logo. The old logo - an iconic “R” with a bullet in the center - was created by Kiia Kallio and “represented the era ofMax Payne”, as told by Remedy Entertainment Communications Director Thomas Puha in a post on the company’s website. According to Puha, Remedy has become more than just a single game, and the new logo is meant to reflect this vision. As Remedy Entertainment branches away from its defining hit franchise, it slowly paves the way for newer and stranger IPs and sequels.

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Max Payne And Bullet Time Used To Define Remedy Entertainment
Remedy Entertainment wowed the video game industry withMax PayneandMax Payne 2: The Fall of Max Payne. The games' gritty noir atmosphere coupled with James McCaffrey’s own narration of events as Max Payne paints a dark picture of New York City. The deaths of Michelle and Rose Payne at the hands of drug addicts only helped Max down a path of depression and revenge - a path players were more than willing to follow him on as he attempts to clean the city streets using any means necessary. Aside from doing detective work, Max Payne is adept at using a wide variety of firearms and usingthe Bullet Time mechanic.
With it, players can slow down time while still being able to aim and fire their weapons freely. Being able to dodge bullets from multiple angles while firing weapons at slowed enemies is something players weren’t able to do in any other video game before. Bullet Time was such a fun mechanic that multiple development studios incorporated it into their games.WetandStrangleholdare just a few of the manygames likeMax Paynethat tried and failed to compete on Remedy Entertainment’s level. Bullet Time’s appeal in video games lasted for quite some time, but Remedy Entertainment wasn’t content with just making sequels; it wanted to innovate.

Remedy’s Updated Look Reflects Its Passion For The Surreal
While games likeAlan WakeandControlplay by their own rules, the one thing people can count on when they play a Remedy Entertainment game is that it will be weird. Whether it is Alan Wake bringing his personal nightmares to life using a typewriter or Jesse Faden taking up the mantle of Director for the Federal Bureau of Control to find her brother,recent Remedy Entertainment gamesprovide stories and experiences unlike anything seen in the industry. When compared to theMax Paynefranchise, Remedy Entertainment’s later work delves more into the area of dreams and unexplainable phenomena.
With this overarching theme, it can be easy to see why Remedy Entertainment’s logo reflects that of an R being refracted by a mirror. A lot of Remedy Entertainment’s titles marry the mundane activities of everyday life with freakish occurrences. The stranger aspects are explored as the games go on but the certainty of an explanation isn’t always guaranteed. The new logo hints at Remedy’s dedication to its craft and will help propel it forward as the work onfuture projects likeAlan Wake 2andControl 2continues.
Alan Wake 2is scheduled to release in 2023 for PC, PS5, and Xbox Series X/S.
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