Summary
Elon Musk has revealed plans to introduce a livestream monetization feature onTwitter, presenting a significant development in his ongoing efforts to reshape the platform and position it as a competitor to Twitch. SinceElon Musk’s acquisition of Twitter, the social media platform has undergone substantial changes, including alterations to the account verification process, the reinstatement of certain banned accounts, a rebranding initiative that resulted in the platform being renamed X, and more.
Furthermore, Elon Musk has actively tested the platform’s broadcasting capabilities by sporadically going live. In a notable instance late last year,Musk demonstrated the livestream feature by broadcasting himself playingDiablo 4to an audience of millions on his personal account. These strategic moves clearly signal Musk’s intent to position Twitter as a disruptive force in the ever-evolving landscape of online content streaming.
Elon Musk Reveals Twitter’s Upcoming Livestream Monetization Strategy
“Any advertising that’s in your replies, so if you were to post a stream, any advertising that’s in the replies, you get all the previous… all the advertising revenue. So sometimes that can be quite a lot.”
This recent development holds significance in the dynamic streaming industry, marked by intense competition between industry giants likeAmazon-owned Twitch and the emerging Kick.com. Introduced in late 2022, Kick.com has swiftly gained traction among top content creators due to its perceived superior revenue-sharing model and more flexible policies compared to Twitch. Prominent signings on Kick.com include xQc, Adin Ross, and Amouranth, contributing to the platform’s growing popularity.
Beyond Kick.com, anothernotable player in the streaming arena is Rumble, which last year made headlines by securing deals with one of Twitch’s leading streamers, Kai Cenat, and prominent YouTuber IShowSpeed. While the ultimate outcome in the dominance of streaming platforms remains uncertain, the introduction of Elon Musk’s Twitter live streaming adds a new dimension to the evolving landscape, promising heightened competition that often catalyzes positive advancements within the industry.
