Since the initial release less than a year ago,Call of Duty: Warzonehas received over 80 million downloads. To put this number into perspective,Call of Duty: Warzoneinitially launched on March 10th, 2020; eight months ago at the time of publication.
This is a massive user population as the game continues to update and retain users over time. The activeplayer population ofCall of Duty: Warzonecontinues to rise along with the download number as more players try out the unique battle royale experience.
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This year has been extremely successful for Activision’sCall of Dutyfranchise. In the financial quarterly report, the total number of hours ofCall of Dutyplayed was seven times more than this period last year. Due to thepopularity ofCall of Duty: Warzone,Activision Blizzard has begun changing the way that it promotes and supports other titles under its control. The most revolutionary change seen so far was the promotional campaign ofCall of Duty: Black Ops Cold Warwhich brought in massive community support over a short amount of time.
When Activision placed theannouncement trailer forCall of Duty: Black Ops Cold Warinside ofCall of Duty: Warzone,the publisher saw something unexpected. Millions of players logged in to witness the trailer and completed a set of conditions in hopes of being the first. Once the campaign completed, Activision’s Bobby Kotick reported that direct interaction was more effective than any paid media network marketing used during the same period.
The fact thatCall of Duty: Warzoneis planned to mergewith the upcomingBlack Opstitle furthers Activision’s change in mindset. Millions of players will be traveling toCall of Duty: Black Ops Cold War’sservers as the battle royale evolves to suit its new host.
This revolutionary shift in bothpromotional tactics andCall of Dutygame sustainability shows a unique dedication to change. Rather than abandoning the old titles for a new game every year, there is a more sustainable option being presented to the publisher and fans are responding well to it.
As moreplayers downloadCall of Duty: Warzone,the popularityof the game will only continue to increase. From streamers to casual players, the game’s community continues to grow and Activision continues to profit due to player participation in promotions and microtransactions within the free to play title.
Call of Duty: Warzoneis free to play on PC, PS4, and Xbox One.
